Duncan Pattinson Business Transformation
Duncan Pattinson Market Response

Market share or Marketability?

DP Business Transformation identifies how your company’s products and services compare against your competitors. We explore other markets and identify winning opportunities by analysing data and using customer experience and feedback data.

Where do you fit against your competitors?

Investors look at market share fluctuations carefully because they can be a sign of the competitiveness of the company’s products or services.

To keep pace with the market you must monitor how the market is performing and what you need to do to keep competitive.

Understand your customers’ needs

Never lose sight of your core business and be sure that you understand exactly what your customers or clients want because your customers are always changing.

Your sales team should be first in line to alert you to changes in the marketplace.Use your marketing department and sales team to gather more market intelligence on how well your offering satisfies your customers, and how it might be improved. You need to move with the market and change your products and services to fit your customers’ needs and desires.

Wayne Gretzky said...

I skate to where the puck is going to be — not where it has been.

Canadian Wayne Gretzky, born 26 January 1961, the leading point-scorer in NHL history, has been called the greatest ice hockey player ever by many sportswriters, players, and the NHL itself.

Steve Jobs added...

You’ve got to start with the customer experience and work back toward the technology — not the other way around.

American entrepreneur, marketer and inventor Steven Paul Jobs, 24 February 1955 — 5 October 2011, co-founder, chairman, and CEO of Apple Inc, is widely recognized as responsible for transforming one industry after another — from computers, publishing and smartphones to music and movies.